I can't stress how important good professional photography is for your business. Wether you are a self employed one woman business or a 10 person company, having great photos that demonstrate your business are paramount.
What is your brand?
You may have heard of people saying this phrase. Your brand isn't just colours or you, it's your business as a whole. Take some famous brands for example, McDonalds, John Lewis, IKEA. They all have their own brand which runs throughout the company and you know exactly what they offer, recognise their logo and colours and they stand out. This is what every business needs regardless of the size. People and buyers like to see a cohesive looking website, a well put together social media and with that comes professional imagery.
Sure you could take some photos yourself but the knowledge you get from a personal branding photographer in terms of arrangements, ideas, lighting and consistency is worth every penny.
Photography and imagery is HUGE this day and age and people often take a quick glance and decide there and then if they will purchase, invest or even continue looking at your website. Strong commercial photography can help draw in those clients and tell the story of you and your brand.
Sarah from Shoe Belle in Braintree, Essex came to me for her personal branding images, to strengthen her new business and set her apart from the rest with consistent images for her social media and website. She is a shoe designer who embellishes shoes to your exact requirements. Perfect! Everyone wants something someone else doesn't have and these personalised shoes are just that.
I start my shoots gaining the understanding of what the finishing ideas shall be and we work towards that. You need to have an idea of your company colours and tones. These can be incorporated into your images so they flow online seamlessly.
Sarah found my work through a friend and online. She loved my light style and thought this would work perfectly for the look of her business she was aiming for.
I create mood boards for clients showcasing ideas of what we can create and tailor it each individual business. Shoe Belle's brief was chic and elegant, using light tones. You can see more images form this gorgeous session below starting with flat lay images showcasing her products, to headshot and marketing images right the way through to showing her product in use with a model and various different outfits in a the sweet little town of Coggeshall which is not far from Colchester.
For more personal branding information, contact me.